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Work

Work

Technology Marketing Leadership, New Initiatives, Digital

Career Summary

More than 17 years of experience in technology marketing, digital innovation, new initiatives and driving growth. Worked in Fortune 500 as well as fast growing technology and analytics companies. Ex entrepreneur. Specialize in:

  • Driving rapid growth through marketing and strategic leadership
  • Setting up and leading marketing operations for technology companies. Global + domestic market experience.
  • Digital innovation: enabling organizations to harness the power of digital
  • Leading new initiatives - new ventures, strategic transformation, new product strategy and development, market entries, market making and technology commercialization

Education

  • PGDM, IIM Calcutta, 1996-98
  • B.Sc., Presidency College, Calcutta

Areas of Expertise

Marketing

Strategic marketing, communications, product marketing, demand generation, digital marketing, social marketing, content marketing, C-Suite marketing

Digital

Helping organizations transform their businesses by harnessing the power of digital: interactive experience, E-commerce, marketing, analytics and mobility.

Analytics

Advanced Analytics applications and solutions

Startups

Startups and growth stage companies, new initiatives, crossing the chasm, conceptualizing new offerings, growth hacking

SaaS, SMAC

Marketing and solutioning for SaaS (Software as a Service) and SMAC (social, mobile, analytics, cloud) initiatives