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Work 2017-10-07T16:25:27+00:00
  • Veteran

CAREER SUMMARY

18+ years of cross-functional experience (global + local, large companies + start-ups) in technology marketing, growth, new initiatives, business development, and product design. MBA from IIM Calcutta, 1996-98. Expertise in:

  • Driving growth through marketing and strategic leadership
  • Setting up and leading global marketing operations for B2B technology companies
  • Spearheading new initiatives: new product development, strategic product-market shifts, go-to-market, tech commercialization, repositioning
  • Domains: Digital, Analytics, SaaS, Telecom, AI

Diverse experience includes:

 

Startups

Co-founding a leading advanced analytics solutions provider from India.

Startups

Entrepreneurial experience in internet ventures, analytics, photography/travel, consulting, virtual CMO roles

 

 

Marketing Leadership

Setting up and leading global marketing operations for US-based software product companies, driving branding, positioning, pipelines, strategic course correction and market entries.

Marketing Leadership

Procurement optimization, advance analytics in telecom, artificial intelligence driven products, cloud-based predictive analytics. 

Growth

Driving 70% CAGR in South Asia through marketing and strategic leadership for a new IBM division, comprising new acquisitions and solutions in digital, marketing, analytics and CX.

Growth

Digital analytics, digital marketing, marketing automation, eCommerce, CX, mobile engagement, supply management, content analytics, content management, and security intelligence.

Solutioning

Designing digital, cross-channel customer engagement, and artificial intelligence based solutions.

Solutioning

Software products, machine-learning based solutions, mobile apps, user/customer journeys, web and mobile experiences

 

 

Business Development

Influencing clients and partners - in multiple industries - to buy into new concepts and solutions e.g. for digital solutions, software applications, internet ventures, experiential learning programs.

Business Development

Internet ventures, artificial intelligence based applications, vertical-specific analytics solutions, digital transformation (web, mobile, x-channel), workshops (photography, adventure, team building).