18+ years of cross-functional experience (global + local, large companies + start-ups) in technology marketing, growth, new initiatives, business development, and product design. MBA from IIM Calcutta, 1996-98. Expertise in:
Driving growth through marketing and strategic leadership
Setting up and leading global marketing operations for B2B technology companies
Spearheading new initiatives: new product development, strategic product-market shifts, go-to-market, tech commercialization, repositioning
Domains: Digital, Analytics, SaaS, Telecom, AI
Diverse experience includes:
Co-founding a leading advanced analytics solutions provider from India.
Entrepreneurial experience in internet ventures, analytics, photography/travel, consulting, virtual CMO roles
Setting up and leading global marketing operations for US-based software product companies, driving branding, positioning, pipelines, strategic course correction and market entries.
Driving 70% CAGR in South Asia through marketing and strategic leadership for a new IBM division, comprising new acquisitions and solutions in digital, marketing, analytics and CX.
Digital analytics, digital marketing, marketing automation, eCommerce, CX, mobile engagement, supply management, content analytics, content management, and security intelligence.
Designing digital, cross-channel customer engagement, and artificial intelligence based solutions.
Software products, machine-learning based solutions, mobile apps, user/customer journeys, web and mobile experiences
Influencing clients and partners - in multiple industries - to buy into new concepts and solutions e.g. for digital solutions, software applications, internet ventures, experiential learning programs.
Internet ventures, artificial intelligence based applications, vertical-specific analytics solutions, digital transformation (web, mobile, x-channel), workshops (photography, adventure, team building).