19+ years of cross-functional experience (global + local, large companies + start-ups) in technology marketing, growth, new initiatives, business development, and product design. MBA from IIM Calcutta, 1996-98. Expertise in:
- Driving growth through marketing and strategic leadership
- Setting up and leading global marketing operations for B2B technology companies
- Spearheading new initiatives: new product development, strategic product-market shifts, go-to-market, tech commercialization, repositioning
- Domains: Digital, Analytics, SaaS, Telecom, AI
Diverse experience includes:
StartupsCo-founding a leading advanced analytics solutions provider from India.
Entrepreneurial experience in internet ventures, analytics, photography/travel, consulting, virtual CMO roles
Marketing LeadershipSetting up and leading global marketing operations for US-based software product companies, driving branding, positioning, pipelines, strategic course correction and market entries.
Procurement optimization, advance analytics in telecom, artificial intelligence driven products, cloud-based predictive analytics.
GrowthDriving 70% CAGR in South Asia through marketing and strategic leadership for a new IBM division, comprising new acquisitions and solutions in digital, marketing, analytics and CX.
Digital analytics, digital marketing, marketing automation, eCommerce, CX, mobile engagement, supply management, content analytics, content management, and security intelligence.
SolutioningDesigning digital, cross-channel customer engagement, and artificial intelligence based solutions.
Software products, machine-learning based solutions, mobile apps, user/customer journeys, web and mobile experiences
Business DevelopmentInfluencing clients and partners - in multiple industries - to buy into new concepts and solutions e.g. for digital solutions, software applications, internet ventures, experiential learning programs.
Internet ventures, artificial intelligence based applications, vertical-specific analytics solutions, digital transformation (web, mobile, x-channel), workshops (photography, adventure, team building).