CAREER SUMMARY
19+ years of cross-functional experience (global + local, large companies + start-ups) in technology marketing, growth, new initiatives, business development, and product design. MBA from IIM Calcutta, 1996-98. Expertise in:
- Driving growth through marketing and strategic leadership
- Setting up and leading global marketing operations for B2B technology companies
- Spearheading new initiatives: new product development, strategic product-market shifts, go-to-market, tech commercialization, repositioning
- Domains: Digital, Analytics, SaaS, Telecom, AI
Diverse experience includes:
Startups
Co-founding a leading advanced analytics solutions provider from India.Startups
Entrepreneurial experience in internet ventures, analytics, photography/travel, consulting, virtual CMO roles
Marketing Leadership
Setting up and leading global marketing operations for US-based software product companies, driving branding, positioning, pipelines, strategic course correction and market entries.Marketing Leadership
Procurement optimization, advance analytics in telecom, artificial intelligence driven products, cloud-based predictive analytics.
Growth
Driving 70% CAGR in South Asia through marketing and strategic leadership for a new IBM division, comprising new acquisitions and solutions in digital, marketing, analytics and CX.Growth
Digital analytics, digital marketing, marketing automation, eCommerce, CX, mobile engagement, supply management, content analytics, content management, and security intelligence.
Solutioning
Designing digital, cross-channel customer engagement, and artificial intelligence based solutions.Solutioning
Software products, machine-learning based solutions, mobile apps, user/customer journeys, web and mobile experiences
Business Development
Influencing clients and partners - in multiple industries - to buy into new concepts and solutions e.g. for digital solutions, software applications, internet ventures, experiential learning programs.Business Development
Internet ventures, artificial intelligence based applications, vertical-specific analytics solutions, digital transformation (web, mobile, x-channel), workshops (photography, adventure, team building).